Lids Opening on Times Square:


1501 Broadway, 2 Times Square Lids, the international retailer hinged to the concept that most people will willingly brand themselves, is opening not one but two new locations in Times Square. One of the Lids, set to open this spring, will peddle its blend of largely athletic and collegiate logos at 1501 Broadway, joining Times Square logo luminaries like Levi's, Bubba Gump Shrimp Co. and the Hard Rock Café. Another Lids will operate on the site of the Marriott Renaissance Hotel, where its neighbors will include Jamba Juice and Olive Garden. Indeed, where better to open a logo shop (or two) than Times Square? "Tourists are a key component of the Lids business, and Times Square is one of the world's top tourist destinations," said Stephanie L. Snyder of Crown Retail Services, who, along with colleague Haim S. Chera, represented Lids in both transactions. Paramount Group, owner of 1501 Broadway, where Lids' retail space will take up 1,340 square feet, was represented by Jeffrey Roseman of Newmark Knight Frank. At 2 Times Square, the Marriott Renaissance site, Lids will take 1,000 square feet. Landlord Sherwood Equities was represented in-house.